Five stylish men of different ethnicities in streetwear, a suit, western style, a camel overcoat with crossbody bag, and gym wear

Set Your Standard

Become the man
you want to be.

Welcome to The Standard.

Whether you're getting ready for a date, figuring out what to wear, working on your body, strengthening a relationship, finding motivation, or simply trying to figure out your next move. YOU don't have to figure it all out alone.

The Standard gives you the tools, guidance, and community to look better, live better, and keep becoming the man you want to be.

Monday, Oct 5

What’s your move for today?

Whatever you’re dealing with, The Standard helps you figure out what to do next.

Today

Here's what matters today: look sharp, move your body, and make one honest step forward.

“The hard way is usually the short way.”

Choose your move

What’s going on in your life right now?

Don’t know your move?

Just tell The Standard what’s going on.

Quick moves

Know exactly what you need? Go straight to the stylist

Today’s look

Soft Power

Half tuck the shirt if the day turns casual.

91
Fit
91
Color
86
Weather

Your standard today

Based on what you’re working toward.

Your Top 3

Sign in and The Standard will pick the three moves that matter most for you today.

Sign in

Your 90 Day Standard

90 days. One plan. A better version of you.

A personalized 90 day plan built around the man you want to become. The Standard learns where you are, picks your three highest impact areas and walks you through Reset, Build and Become.

Set my Standard